p { margin-bottom: 0.25cm; direction: ltr; line-height: 120%; text-align: left; orphans: 2; widows: 2; }
A
business works because of its key asset- the people. Any marketing
strategy is not good enough if it hasn’t considered people
management. The products of a business, no matter how good they might
be, will not make the consumers happy if the people management
techniques are poor. A business can have the best of products, best
packaging, and best advertising; if the business doesn’t have
knowledgeable, motivated, driven, trained,...